The main aim behind data validation services is to equip businesses with full sets of data that are often derived and compiled from incomplete or corrupt data. Perhaps in a most basic sense, the way the system works is to fill in the blanks, while also correcting or making suggestions where existing data appears invalid.
There are probably very few businesses remaining that no longer rely on computer based systems for their steady stream of customer data. If a company has some breaking news, sometimes some special offers or new products to announce or offer to customers, how is this news delivered to each customer or client?
Of course, there are those huge multimedia campaigns, such as adverts we see on the TV or huge billboards in city centers, but it's usually only the mega companies that can afford such extravagances. The rest have to concentrate their focus on what they know, which is usually an existing customer database.
From the customer's point of view, how do they hear about new offers and deals? Via email, sometimes via a telephone call or still quite commonly by postal mail. You open up the letter or email, read about the product on offer and make your decision whether it's something you want or not.
Unfortunately, when data systems are not kept up to date, or frequently validated, the information used to get information to a customer from a business, often goes awry. An incomplete email address will either get bounced back or just vanish into the realm of cyberspace and the customer does not know about the offer! The same applies with an incorrect postal address, all it takes is an incomplete or inaccurate postcode and somebody completely irrelevant will receive the mail shot and likely get pretty annoyed in the process!
It's not difficult to realize that this is all bad for business and even worse for customer relations. After all the most valuable customers are the ones you already have. A good data validation system can iron all these issues out with relative ease.
By completing or validating postal addresses, contact telephone numbers and email addresses, the data on your system becomes effective again and rather than wasting time and money on contacting customers for a second or third time regarding the same promotion, you can rest assured that all business targets were hit on the first wave and it's just a case of waiting for the customer's response and hopefully sales will be the result.